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While linguists and philosophers have developed deep and intricate theories of meaning for natural language, considerably less attention has been paid to how the form of written and printed language can itself communicate content. In this seminar, we'll look at recent theoretical and experimental work across a range of different disciplines that converges on the idea that typeface choice can be a rational means to communicate and construct different personae. To get clearer about this phenomenon, we'll also look at philosophical work on meaning, and related research on sociolinguistic variation and the semantics and pragmatics of expressive language.