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Johns Hopkins University | AS.455.620

Fundamentals of Business 1

3.0

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This comprehensive business seminar is centered on presentations and interactive sessions with experts in the field, the study of relevant case studies and the creation of sample plans and strategies by the students. During the first semester we cover such subjects as entertainment law, film finance, production, marketing, public relations and distribution. Emphasis is placed on analyzing and recreating actual and relevant case studies and business situations. Other subjects include sales estimates, comps, tax credits, festivals, release strategies and the art of the pitch.

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