3.0

credits

Average Course Rating

We live in a world where content is queen and more money is being poured into original content than ever before, but what does this deluge of money and distributors mean for creators? In this course we’ll take a dual-pronged approach to the digital media landscape—looking at business strategy and creative process in tandem to understand how to take a holistic approach to selling content in a shifting marketplace with an ever-increasing number of buyers. How is digital distribution of video changing the traditional media business models? How does a content developer create a scalable business in this environment? This course will feature a practical element in which all students will pitch, develop and produce digital content, melding business strategy with creativity to create saleable IP with potential for multiple distribution partners and revenue streams. The course will feature industry executives and independent creators as guest lecturers.