3.0

Average Course Rating

This course explores audience research and evaluation theory, methodologies, and practical implementation in museums and similar environments. The class explores the three main stages of research and evaluation - front end, formative and summative - and what can be achieved at each stage, with a focus on exhibition and program evaluation. Each semester a museum client presents a real project; in small groups students develop clear research questions, an evaluation plan, an interview tool and an observation tool, all in conjunction with the client. A final presentation ensures the client’s evaluation needs are met and workable tools have been created. Students also spend time developing individual projects for their own museums, or museums in their communities. Emphasis is given on evaluating the holistic visitor experience, examining what is working and what is not - educationally, physically, and socially. This course is useful to all museum professionals, in any role within a museum, whether you plan to conduct, oversee, or in any way participate in audience research and evaluation.