3.0

credits

Average Course Rating

Shifts in audience attention, access, and expectations are forcing museums of all types to grapple with the challenges and opportunities presented by digital transformation. Developing effective digital engagement projects requires museum professionals to be well-versed in the techniques of user-centered design, which enable them to appropriately match technology solutions to the needs and realities of museum audiences. The course will provide an overview of the range of digital engagement opportunities in museums (i.e, web, mobile, social, interactives), with a focus on interpretive uses for education, marketing, fundraising, and scholarship. Students will gain hands-on experience in applying user-centered design techniques to a digital engagement project of their choice. The core project for the course includes conducting user interviews, identifying user problems and motivations, ideating potential solutions based on user needs, building and testing a prototype, crafting a marketing and evaluation plan, and pitching the project idea for approval or funding.