Presidential Election 2020: Campaigning and Communicating
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The 2020 presidential election will be based largely on how well voters think the incumbent Donald Trump has handled his first term in office. Trump will be seeking re-election with a pandemic that has killed over 100,000 Americans and with the largest number of Americans unemployed since our Great Depression. In addition, the question of racial justice has become an issue of paramount importance to this election. Trump is a master of distraction and should never be counted out as he has all the advantages of the presidency, while his opponent, former Vice-President Joe Biden will need a large Democratic and Independent voter turnout to win the White House. In short, 2020 is a truly unique and historic election. The class will discuss both sides' campaign and media strategies-both social media and traditional media- to win the White House. Will Biden be able to put the Obama coalition together again? Will Trump's base come out in large enough numbers to help him win again? Is America ready for a return to normalcy after the chaotic first term of Trump? Our lively, interactive class will explore all these questions and closely follow the campaign to its conclusion and look at the winning candidate after the November election.
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