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This course is a comprehensive examination of all aspects of designing questionnaires, conducting survey research, and analyzing survey data. The class will cover question construction, measurement, sampling, weighting, response quality, scale and index construction, IRBs, ethics, integrity and quality control, modes of data collection (including telephone, mail, face to face and focus groups), post collection processing and quantitative analysis of data (including chi-square and ANOVA), as well as report writing fundamentals. The class culminates by fielding a survey of student created questions and writing an executive summary of the survey with a paper discussing the research findings. Prerequisite: 470.681 Probability and Statistics OR 470.854, Fundamentals of Quantitative Methods