3.0

credits

Average Course Rating

Becoming a sought-after press officer takes practice, but it also takes a very specific set of learned skills. This class uses current events and interactive discussions to put into practice skills learned through AAP courses and to focus on what is required to be an effective press officer, press secretary, and communications advisor. It examines the roles, duties and responsibilities of press officers in a variety of settings: on Capitol Hill, in federal agencies, the White House, industry associations, non-profit and advocacy organizations, domestic and international political campaigns, and on the global stage. The course includes engaging guest lectures that share insight from journalists, press officers, and communications professionals in the field about effective techniques and lessons learned. Students will engage in real-time exercises that deal with typical situations that a press officer faces in the course of a day, and participate in discussions on the complex environments in which a press officer works. In addition to gaining valuable skills, students will complete this course with a portfolio of writing samples that mimic what would be expected from a press officer.