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Having a website in the 21st century is a no-brainer, but developing a website that really works is no small task. This class prepares students to analyze the critical communication considerations that drive the strategy of successful websites, and provides them with the knowledge and vocabulary to structure, define and lead the development of sophisticated and effective web-based communications platforms. From audience definition and content strategy, through usability testing, information architecture, technologies, design and search engine optimization, students will learn how to define, design, and deploy smart sites that succeed—communicate—across divergent audiences, brands and businesses.