3.0

credits

Average Course Rating

This course combines the digital knowledge and skills needed for effective interactive marketing within a conceptual framework. It examines the marketing mix in relation to the online consumer as a continuum: market-targeting, content planning, selection of media channels, search engine optimization, and application of key performance indicators to measure results. Students will have the opportunity to apply professional experience and personal interests through case analyses, a choice of two individual written projects, and The Agency, a realistic platform for problem-solving that culminates in a capstone adventure.