1.0

credits

Average Course Rating

Strategic Storytelling: The Art of Data Communication is designed to help business students harness the art and science of storytelling to become more effective, persuasive, and impactful communicators. It emphasizes the strategic use of personal narrative, organizational storytelling, and data-driven insights to build trust, convey vision, and inspire action to develop core competencies for leadership and influence in today’s dynamic business environment. A key component of the course involves learning how to integrate data into storytelling to enhance clarity, credibility, and impact, ensuring messages resonate with both analytical and emotional audiences. Through practical exercises, case studies, and reflection, students will develop tools to craft compelling narratives that influence stakeholders, drive change, and foster deeper connections in professional and public-facing roles.