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Generally, strategy is defined as a set of choices that managers make in order to increase their firm’s performance relative to competitors. This course provides the theoretical concepts and analytical tools required for formulating and evaluating strategies appropriate for long-term success. Topics include the internal and external environment analysis, competitive interactions, and business strategy. We will also introduce concepts important for corporate strategy, global strategy, and strategy execution. This course emphasizes the application of theory to real world strategic issues facing managers today.