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In this course, we will examine the entire crisis management lifecycle – from prevention and preparedness through response, recovery, and mitigation – and consider the lifecycle’s principles and practices. We will identify and use the entire crisis management toolkit to address challenges faced by managers when organizations face any crisis, due to either external factors outside the organization’s control or internal control or strategic management failures. We will develop a complete crisis management plan, including tools and methods to identify potential crises, implement response and mitigation strategies to limit exposure, manage crisis response teams, and create communications to address stakeholder and public relation issues.