3.0

credits

Average Course Rating

This course is designed to serve as the last course taken as part of the business minor program. By integrating the knowledge and skills acquired from foundational courses in the business minor program, students will identify and diagnose the strategic issues that companies face in complex and competitive environments. Strategic Management encompasses a series of interrelated steps in which managers conduct analyses at the industry, business, and corporate levels; decide on strategies to enhance firm competitiveness; put those strategies into action; and constantly evaluate and modify those strategies as needed. This case-based course helps the students to develop skills in conducting industry analysis, identifying the firm’s resources and capabilities, and addressing problems in strategy implementation. In the Business Capstone, students assume the role of the practicing general manager and develop a capacity to propose and implement sound, realistic, and specific solutions for the firm’s strategic problems.