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Johns Hopkins University | BU.790.047

Innovating Businesses in Emerging Markets I

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This course involves a team-based service learning experience focused on the challenges of building sustainable, impactful businesses in emerging regions. The course aims to create in each executive an appreciation of opportunities in critical sectors of human need in these complex, resource-constrained markets that are plagued by fragmented infrastructure. Executives will learn first-hand how businesses serving these needs contribute to community development and ‘do well by doing good.’ The course has three phases. In Phase 1, executive teams conduct background research to gain perspective on the region-market context and project sector priorities. Executives are assigned to a sponsoring organization to address a specific business problem (the project). Teams interact with designated sponsor staff to agree upon a project work plan, and define appropriate deliverables that meet both the sponsor’s needs and course learning objectives. In Phase 2, the executive teams arrive on location to implement the approved work plan in the field and create the deliverables. At the conclusion of this phase, executive teams develop an initial project presentation for the sponsor and receive feedback on the report. In the final phase, teams use the feedback and related insights to develop a graded final report that is shared with the sponsor.

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