3.0

credits

Average Course Rating

Many courses on questionnaire design focus on statistical techniques used to analyze surveys after the data are collected. In contrast, this course prioritizes the “front-end” survey design process that enables researchers to collect high quality data in the first place. Through this survey experiential learning course, students will enact seven steps en route to designing a survey scale on a research topic of interest to them that will have strong evidence of validity and minimize common sources of measurement error. The course is oriented with the assumption that the surveys will be used to produce quantitative data. However, the principles generalize to all types of survey questions and there are no statistical pre-requisites (though an understanding of descriptive statistics and correlations is useful).