Semester.ly

Johns Hopkins University | EN.660.352

New Product Development

3.0

credits

Average Course Rating

(4.15)

New product development is the ultimate interdisciplinary entrepreneurial art, combining marketing, technical, and managerial skills. Students will experience the full breadth of this art. Working in teams, they will conceive of a product and take it through the development process, culminating in a “Shark Tank”-style pitch by the end of the semester. Topics will span the product development cycle: identifying user needs, brainstorming, industrial design, prototyping techniques, survey design for quantitative research, project management, intellectual property law, sustainable design, and product liability. The learning format will include case studies, exercises, projects, and frequent impromptu presentations. No audits.

Spring 2013

(4.14)

Spring 2014

(4.53)

Spring 2015

(3.9)

Spring 2023

(4.01)

Spring 2013

Professor: Michael Agronin

(4.14)

The best aspects of this course included the opportunity to work with other students, the guest lecturers, and the assignments that built up to a semester-long project. One student felt the grading criterion was not always explained thoroughly. Another student wished he/she would have been able to choose his/her group project partners. Suggestions included incorporating more interactivity into the lectures and clarifying the project brainstorm. Prospective students should earnestly wish to develop a new product, and know that they wil be working in groups.

Spring 2014

Professor: Michael Agronin

(4.53)

The group dynamic and col aborative aspects of this course seemed to intrigue students the most. Although the success of the group depended on how well they worked together, many students stil seemed to enjoy it. The work load was fairly light and the professor was flexible and approachable. Students would have preferred if the professor didn’t rely so much on the PowerPoint and taught from personal experiences. Also, the class was held for three hours at night and students were unable to choose their own partners. Suggestions for improvement include: an explicit grading rubric, two days of class periods, and researching the need before choosing the topic. Prospective students should know that they wil be working with their group for the entire course.

Spring 2015

Professor: Michael Agronin

(3.9)

The best aspects of this course included the manageable workload, the unique and interesting material, and the opportunity to create a product. Students appreciated the creativity that this course required, as well as the opportunity to work in a team setting. Students felt that the class period was excessively long and lectures were difficult to pay attention to at times. Suggestions for improvement included scheduling the class for twice a week for a shorter time period, providing more class time to work on projects, and having more opportunities to receive feedback and discuss readings. Prospective students should be aware that this course requires a significant amount of group work.

Spring 2023

Professor: Michael Agronin

(4.01)