Semester.ly

Johns Hopkins University | EN.660.355

Sports Marketing

3.0

credits

Average Course Rating

(3.97)

This course will allow students to apply marketing principles and concepts to the sports marketing environment while gaining an understanding of how event sponsorships, endorsements, licensing and naming rights are used to achieve business objectives. Through case studies and a group project, students will be exposed to a broad range of sports entities including professional sports teams, governing organizations and sports media.

Fall 2012

(4.06)

Fall 2013

(3.79)

Fall 2014

(4.07)

Fall 2012

Professor: Leslie Kendrick

(4.06)

Students enjoyed the interesting material, the real-life case studies, and the guest speakers. They also said the professor was very wil ing to help students. The downsides of the course were that the textbook and materials were outdated, in addition to the quizzes in each class being a lot of work. Some students also thought the lectures were based too much on the textbook. Students suggested using more current materials, and having more interactive activities or discussions in class. This is a great class if you are interested in sports marketing, and it offers opportunities for networking.

Fall 2013

Professor: ENTREPRENEURSHIP & MANAGEMENT

(3.79)

Students found the topics and guest speakers to be some of the best aspects of this course. They enjoyed working in groups and felt that many of the topics discussed were applicable to real-world situations. They did not like the daily quizzes, which they felt were simply busy work, and felt that the case studies were outdated and too long. Students also found that much of the reading they did was redundant, so they suggested assigning more concise excerpts from the text. They also wanted a new textbook and more discussions with less busywork like quizzes. Prospective students should be prepared for a lot of reading and a daily quiz. Students felt that the class was interesting and good for students interested in sports.

Fall 2014

Professor: Leslie Kendrick

(4.07)

Students’ favorite aspect of this course was the guest speakers that helped give perspective to the material of the course. Students least liked the reading quizzes that accompanied most classes. Students thought the course could most benefit from a new textbook that included more current case studies. Students thought it was important for potential participants to know that the class required a great deal of writing and featured a large number of quizzes.