Students noted the professor was an effective teacher and they liked that he included examples of his experience working in the field. Students also liked making an entire advertising campaign as the final project. The downsides of the course included the heavy workload as it involved a lot of writing. Some students said that there was too much work due al at once at the end of the semester, and that sometimes assignments were unclear. They suggested making the lectures less focused on the textbook and more focused on the professor’s experience. Overall, students said this is a fun and challenging course that is perfect for someone interested in marketing or advertising.

Students loved the assignments over the semester, which they felt were creative and satisfying since they were able to create content using different media forms. They also liked the professor, whom they found very engaging and knowledgeable. Students found some of the assignment guidelines a little vague, and that many of the lectures were just a repetition of materials read in the textbook. Students suggested spacing out and giving more detailed instructions for each assignment. They also wanted livelier lectures with more discussion, visuals, and class participation. Prospective students should know that this is a work-intensive course and that they wil need to read the textbook for each class. Students liked the creativity of the course and the final presentations of their work.

Students particularly enjoyed the opportunity to investigate the subject matter of this course through creative projects. They also appreciated the instructor’s willingness to share his personal experience in an engaging way. Students believed the weakest aspect of the course was that lectures sometimes fol owed material from the textbook too closely. Some students thought the course could be improved 143by reducing the amount of writing required. They also thought it was important for people considering this class to know that the course required working on a final project in a two-person team.