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Johns Hopkins University | EN.660.358

International Marketing

3.0

credits

Average Course Rating

(4.09)

This course covers product, pricing, promotion, distribution, market research, organization and implementation and control policies relating to international marketing. It also explores the economic, cultural, political and legal aspects of international marketing. Through interactive and application-oriented assignments and cases, students will gain hands-on experience in analyzing and developing marketing strategies for organizations that market both consumer and business products/services internationally. The client-based project allows every student to be part of a global team (students from Universities around the world) that communicates through an on-line platform, and works on actual client deliverables. One or more local international marketers will be invited to speak to the class. Prerequisite: 660.250 Principles of Marketing.

Fall 2012

(4.56)

Fall 2013

(4.38)

Fall 2014

(3.33)

Fall 2012

Professor: Leslie Kendrick

(4.56)

Students noted the best parts of this course were the case study lessons and guest speakers. They did not like the quizzes in every class and thought the readings were too lengthy and dense. Students suggested having the class focus less on the textbook and more on case studies. This is a good class for someone interested in marketing or international business. Students should expect to do a lot of reading

Fall 2013

Professor: Leslie Kendrick

(4.38)

Students felt that the best aspects of this course were the very interesting case studies and interesting discussions in class, both of which had real-world applications and made the course engaging. However, students disliked the daily quizzes, and felt that the reading load was excessive. Students suggested having more in-class group projects or activities, and also to add more deadlines into the final project so that students can have a more structured setup. Prospective students should be prepared for an intense workload, but the course is very enjoyable and applicable to future careers.

Fall 2014

Professor: Leslie Kendrick

(3.33)

Students thought their favorite aspect of the class was learning from case studies. They also enjoyed the opportunity to work on a project as a team. Students thought the biggest drawback of the course was the heavy workload of reading assignments. They also felt the course could benefit from clearer expectations for written assignments and projects. Students thought it was valuable for others interested in taking this course to know that they found it interesting, but that it required a significant time commitment.