125The best aspect of the course was the invaluable hands-on experience students got in the class through things like the campaign assignment. Students got to work on real life marketing campaigns in teams. The worst aspects of the course included the unpredictable workload and poorly organized projects. Students also had difficulty in their respective groups because many of the project managers were unprofessional and disorganized. The course would improve if the projects were better managed from the beginning to the end, if the quizzes were reduced or eliminated, and if there was more effective communication between group members. Prospective students should know that the course is fun and it will give lots of real-life experience and awareness of the advertising and marketing fields.

The real world experience and internship quality of this course was by far the highest rated aspect. Students were able to work with a real client to run a marketing campaign from start to finish, seeing their individual work pay off as part of the larger group. This is a class that many students added to their resume and have been asked about at job interviews. The worst aspects of the class largely centered on the uneven distribution of work. Students who took on manager roles were swamped, while others felt like they were not able to contribute more. Additional y, there are weekly readings from a textbook along with quizzes that were given near unanimous thumbs down. Suggestions for improvements to the course included a better distribution of the workload, getting rid of the textbook and quizzes, and structuring class time more efficiently. Prospective students should know that this course gives marketing majors the chance to put al the concepts they have learned into practice. This course is highly recommended.

The best aspects in the course included the hands on marketing project of working with a client to run an advertising campaign. Students felt the course was disorganized and quizzes were tedious. The workload was unequal y assigned depending on the student’s role in the group and was overwhelming for some. Suggestions for improvement included providing managers with information on how to delegate assignments to their teams and opening up communication between students and the instructor so roles and responsibilities are clear. Prospective students are encouraged to take this course to gain valuable experience and improve career skills specific to advertising and marketing. Prospective students should consider the demanding time commitment required for this course.