3.0

credits

Average Course Rating

This course is designed to provide students with the opportunity to explore the commercial opportunities inherent in a business idea that they bring to the class at the outset. For example, this course could be taken in conjunction with Engineering Design courses. Students who do not come with a pre-existing business idea will have the opportunity to join a team. The course focuses on building the skills to validate the business idea by defining a value proposition, analyzing markets and competitors, and designing a pathway to commercialization. As a part of the process, students will learn how to develop a marketing plan, market entry strategies, business and financial models, as well as strategies for addressing intellectual property, licensing, regulatory reimbursement and manufacturing issues. Undergraduates only.