Business of Bioengineering Innovation & Design
3.0
creditsAverage Course Rating
This course comprises two distinct, but related, components. The first is a broad introduction to the terms, concepts, and values of business and management. Particular emphasis will be placed on the economic, financial, and corporate contexts of our business culture, and how they impact the organization, strategy, and decision-making of business firms. The second component is an introduction to the sociological and economic forces that shape the development and diffusion of new technologies. This part is primarily designed to provide a framework for determining the commercial viability of new medical devices and the best path for realizing their value, including how to develop a compelling value proposition, analyze markets and competitors, and protect intellectual property. Throughout, the course utilizes individual exercises, case analyses, and team projects. CBID MSE students only.
Fall 2014
Professor: Lawrence Aronhime
Students praised this course for featuring entertaining lectures that provided a good overview of business in relation to medical devices. Perceived issues for the course varied; however, some students found that the course could use a bit more structure as they noted that important points could get lost or glossed over in lectures. Suggestions for improvement included a desire by multiple students that they wished to be chal enged more often by the instructor so that they could better master the material. Prospective students should know that students found that the course didn’t require student to have a lot of background in business and students found that by interacting with their fellow students during exercises they could learn a lot. 146