Crisis Communications
3.0
creditsAverage Course Rating
This course will unpack the elements of successful crisis communication in both the private and public sectors, offering a detailed review of the three principal types of crises that emerge with increased regularity in the worlds of business, entertainment, politics and government. To survive the dangers and even capitalize upon the opportunities presented by a crisis, one must be able to properly define the situation which, in turn, will guide the timing, tone and mechanisms of the response. Through the application of contemporary and historical case studies – both positive and negative - this course will provide students with the distinguishing characteristics of each crisis category. From there, we will assess both the risks of catastrophic consequence and the potential for recovery for the protagonist and provide time-tested strategies for the successful management and resolution of each scenario.