The best aspects of the course included the passionate and enthusiastic professor, the conversational approach to class, and the topical examples utilized. Many students agreed that the assignments for the course were al interesting and informative. Some students, however, claimed that there were too many memo assignments which ultimately became a distraction. Suggestions for improvement included using more examples and case studies from the engineering industry. Prospective students should be prepared for a heavy course load, and should keep in mind that no background in marketing is necessary.