1.5

Average Course Rating

The Role of Digital Health and the Health Care Delivery System examines the adoption of digital health innovation through the lens of health care providers and entrepreneurs, providing a unique opportunity for students to be matched with C-suite executives for mentorship. We will begin by looking at how problems are identified and solutions are sourced by the spectrum of health care provider types. The class will then dive into the procurement process, and eventual integration across the buyer's organization, while identifying potential pitfalls. Simultaneously, each student will look at this process from the entrepreneur's perspective, better understanding how solutions should position themselves in the market, target key stakeholders, and successfully navigate the adoption and implementation process. Mentors will be available for guidance throughout the class, and students will be expected to adopt the mentors' companies as an avatar through which they will examine this process. By the completion of this course, students should be able to: 1.) Understand the breadth of the health care provider landscape 2.) Outline the key elements of a pitch needed to successfully engage a health care provider 3.) Better understand how health care providers can productively work with early-stage innovations, and 4.) Articulate effective strategies and common mistakes that past digital health solutions have made. The culminating event will be a comprehensive recorded pitch by the assigned solution, and evaluation of that pitch by the assigned provider.