3.0

Average Course Rating

Presents a practical framework for formulating, implementing and controlling organizational and program strategies in public health. Provides an overview of the sub-systems, processes and models in strategic management as applicable to public health and health care organizations. Critically reviews the major environmental trends affecting healthcare organizations. Discusses how to use internal and external environmental analysis to identify the bases of sustained competitive advantage. Presents frameworks for strategy formulation and implementation including SWOT analysis and decision logic.