3.0

credits

Average Course Rating

Broadens students’ understanding of health communication to include the strategic use of the news media to support community organizing to change public health policy. Builds on theoretical and empirical work in mass communications, and uses case examples in a number of health policy areas to show how the strategies and tools of media advocacy may be applied to specific public health policy campaigns. Ample opportunities are provided for students to “practice” media advocacy, in the form of writing letters to the editor and opinion pieces, role-playing interviews, and so on. Introduces students to research literature about news media forms and practices; to framing techniques to influence news content and gain access to news channels; and to the relationship between media advocacy and other forms of health communication.