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The practice of governments engaging in direct communication with foreign audiences to cultivate a positive perception of the state or to influence opinions regarding its policies has a solid historic tradition. In today's era defined by the communication revolution, the concept of Public Diplomacy has gained resonance in the foreign policy structures. Governments often find themselves in a defensive posture when it comes to specific policy actions or global events, especially when they are of a contentious nature. The effectiveness of these communication strategies hinges upon the specific skills of individuals, who have to be avid and persuasive communicators, with the ability to navigate challenging situations of public communication. This course introduces techniques and tools aimed at refining skills in public communication. The primary objective is to empower participants to convey messages with credibility and resonance, resulting in improved impact and success. A comprehensive analysis of diverse approaches is complemented with scrutiny of practical cases from real-life scenarios faced by prominent diplomatic officials who grapple with the difficult task of defending contentious decisions made by their respective governments. Participants will also engage in immersive simulations, providing them with an opportunity to refine their skills in articulating and conveying messages related to highly contentious topics within the realm of international affairs.